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Are you future proofing?

Are businesses engaging in the right way with Generation Z…our future leaders.

A global study reveals that Generation Z (aged 16-19) is more difficult to engage with than any other…especially in the UK.

Now we know, that you know, we aren’t your marketing agency or guru’s for that matter…we are however your conduit to the future talent within your business.

In the UK, Gen Z is harder to connect with and significantly less receptive to all media. A recent study reveals that among those that skip ads, Gen Z skip three seconds faster per ad on average than Gen X (aged 35-49), is your engagement strategy strong enough to ensure you and your brand are seen and heard above the rest.

Are succession and talent future proofing something you invest time in within your business? Can you rely that your recruitment partner is as forward thinking as you and not just reacting to the market or age old stigmatised techniques…food for thought!

North East recruitment firm appoints senior role at Age UK Northumberland

Edward Reed, which specialises in mid to senior management level recruitment for the finance, HR, operations, sales and marketing and IT sectors was appointed by Age UK Northumberland to support the charity through the search and selection process of finding its new chief executive officer.

Chief Executive Officer recruitment
Age UK Northumberland Chief Executive with Edward Reed Recruitment

Age UK Northumberland is the regional branch of the national not-for-profit organisation, Age UK, which is well-known for its work with older people over the age of 50.

Fending off competition from a number of other well-established Newcastle-based recruitment firms to win the primary role on the account, Edward Reed was seen to be the best fit for Age UK Northumberland after they were recommended to the charity’s chair of the board of trustees, Andrew Marsh.

Andrew said:

“Edward Reed was referred to us through a member of the board who had worked with the company previously. Having worked within the not-for-profit sector before, Edward Reed had a strong pre-existing network of contacts and a sound understanding of our target audience.

“Edward Reed’s flexible approach to the recruitment process allowed them to structure themselves around Age UK Northumberland’s timelines without compromising on their quality of service, which was a huge benefit to us.”

The successful candidate appointed to the chief executive role is Helen Mills. With a long history of working in the healthcare sector in various senior management roles, Helen was identified as the ideal candidate for the job following a rigorous interview process, supported by Edward Reed.

Helen said:

“I have always loved working alongside older people. I come from a really close-knit family and spent a lot of time with my grandparents growing up, who I deeply admired and respected.

“On hearing about the vacancy at Age UK Northumberland, I actually approached Edward Reed directly to enquire about the role. After speaking with the team there in more detail, I submitted my CV and was subsequently put forward for an interview.

“Throughout the recruitment process, I felt completely supported by Edward Reed. Chris kept me engaged and updated at each stage of the process and I was delighted when he called to offer me the job. I would recommend Edward Reed to anyone.”

Managing director at Edward Reed, Chris Stappard, said:

“We have thoroughly enjoyed working alongside Age UK Northumberland on the appointment of their new CEO. Helen is a great fit for the role and we wish her lots of success in the future.”

To find out more about Edward Reed, visit: www.edwardreed.co.uk.

Defying Economic Uncertainty

We have now celebrated our first year in business after defying the ongoing political and economic uncertainty to put down strong roots in the North East recruitment sector.

Founded by Managing Director, Chris Stappard, the consultancy focuses on mid to senior management appointments across a number of sectors, including senior finance, pharmaceuticals and manufacturing, and has rapidly grown its client base over the last 12 months.

Chris, who has 10 years’ experience in banking, set up the Newcastle-based firm after spotting a gap in the market for relationship-driven management recruitment which offers a more personalised approach working closely with clients.

Despite the economic and political travails that have been unleashed by June’s Brexit vote, Chris said that the business is going from ‘strength to strength’ and that the business is ‘expanding rapidly’.

He said: “We are seeing positives in businesses right across the region regardless of sector or size. The political and economic uncertainty isn’t necessarily stopping our clients investing within their workforce and pushing ahead with business.

“Against this backdrop, we are still seeing increased activity amongst exporters and equally within household names in the North East across sectors such as manufacturing, FMCG, pharmaceutical and professional services.”

One such client is specialist pharmaceutical firm Shield Therapeutics, which has bases in both London and Newcastle, who have turned to Edward Reed for all of their northern recruitment since January.

Angela Hildreth, Finance Director at the firm, commented that the recruitment consultancy’s relationship-driven approach means Chris takes his time to ‘understand the roles, the company and its culture’ despite the broad range of sectors that the firm deals with.

She added: “The roles recruited have varied from scientific to financial and in general have been very niche in their nature. Chris’ bespoke approach of listening, understanding and questioning have really added value and contributed to successful placements.”

Now, after manoeuvring through the economic headwinds, Edward Reed is hoping to expand its client list as it looks to further entrench itself in the region’s recruitment sector.

“We look forward to taking the business forward into its second year and working with new and existing clients as Edward Reed Recruitment continues to grow,” added Chris.