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Digital Marketing Specialist

Marketing Sector

Digital Marketing Specialist – Twist Group – Newcastle upon Tyne – Salary Expectations: £25k


Edward Reed are working with Twist Group to find a Digital Marketing Specialist with a wealth of knowledge and experience to join the team in Newcastle city centre.

As the Digital Marketing Specialist, you will develop digital strategies and manage the execution of all online and social content, paid media, SEO and CRM strategies.

The ideal candidate will be:-

  • Skilled in developing strong online presence through social and digital marketing tactics that result in attracting high numbers of followers through social media channels
  • Develop strategies to increase online visibility, performance and conversion by achieving high-ranking placements in search results
  • Create and monitor performance of sponsored online ads
  • Create and update online copy and images for multiple websites
  • Design, write and dispatch e-marketing campaigns
  • Analyse and report the performance of all digital marketing activities against business objectives and make recommendations for improvements
  • Recognise trends and insights in the market to make improvements
  • Evaluate end-to-end customer experience across multiple channels and customer touch points to ensure optimal customer engagement
  • Research new online media opportunities that may benefit the business including mobile and social media
  • Conduct keyword research
  • Lead social media engagement and brand awareness campaigns
  • Use web analytics software to monitor the performance of client websites and make recommendations for improvement
  • Contribute to company podcasts and e-communications
  • Develop and integrate content marketing strategies
  • Keep up to date with current digital trends
  • Support the team with new business acquisition

Skills – You’ll need to have:

  • Strong digital marketing experience
  • Strong verbal communication skills for articulating ideas to colleagues and clients
  • The capacity to prioritise and work across multiple projects
  • Organisational skills with the ability to deliver a high volume of quality work
  • Creative skills for contributing new and innovative ideas
  • Networking and analytical skills
  • Knowledge of existing and emerging digital and social media platforms
  • Excellent IT skills and experience with Adobe software


  • Social Media Marketing: 3 years (Preferred)
  • PPC: 3 years (Required)


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