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Head of Marketing

  • Permanent
  • Newcastle upon Tyne
  • Posted 3 weeks ago
  • Salary: £Competitive + Bonus/Potential Equity

FMCG Sector

Head of Marketing – Newcastle- £Competitive + Bonus/Potential Equity




Our client is an exciting, growing FMCG brand changing the face of the industry. Only 2 years old, the business is already trading internationally, with plans to penetrate current markets deeper, whilst moving into new markets across the globe.


The role


The business is looking to appoint a Head of Marketing to grow the brand presence, developing strategies and plans that will build the NOVELTEA brand in the UK and beyond.

You will have 6 years + of marketing experience, with the ability to demonstrate strong marketing knowledge and is used to working with a collaborative marketing team.

Ideally you will have worked in an entrepreneurial and brand-led business or have corporate brand experience and are looking to move to a high growth start-up spirited brand.

You should be an energetic, self-motivated marketeer with a creative flair for developing brands, with fantastic communication and influencing skills, who is organised and can stay calm under pressure.


Key objectives for the role

  • Develop and implement a clear communication and content strategy (B2B as well as B2C)
  • Build best practice brand plans with the marketing team, including experiential, PR, digital and trade activation ensuring a connected consumer journey with relevant messaging at every consumer and shopper touchpoint
  • Create exciting, sharable and scalable campaigns that invite consumers to discover the brand
  • Bring brand to life by creating memorable shopping/ drinking experiences
  • Implement brand activations effectively in close collaboration with the marketing and sales team
  • Build an effective ‘customer sales funnel’ (especially for online channels) for effective brand building and driving growth/ sales
  • Lead and develop the marketing team to deliver best-in class marketing
  • Analyse performance of the business using internal and external data, recommending change or optimisation where required
  • Plan and manage the marketing budget as well as investment proposals


The person


  • Inspiring leader with proven ability to deliver through others (previous line management experience is required)
  • Team player who can collaborate with a cross-functional team to drive strong business & team performance
  • Currently in a Head of/Director/Manager of Marketing position
  • A passionate brand advocate, with a natural affinity for drinks brands
  • Experience in building integrated brand campaigns and with good knowledge of the merits of individual media & touchpoints
  • Experience of managing creative and communications agencies
  • A superb project manager, who can stick to timelines and budgets and is used to taking ownership for delivery of projects and whatever it takes to get the job done
  • Ability to thrive in an autonomous, self-starter environment, not fazed by speed –a real multi-tasker and someone who thinks and suggests rather than always asks
  • Strong commercial acumen, good numerical literacy and understanding of P&Ls
  • Strategic and analytical marketeer with a creative flair and love of brands
  • Curiosity and passion for consumer


Newcastle/Head of Marketing/FMCG/Growth/Marketing/Communications/Events/E-Commerce/International


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